{"id":857,"date":"2018-11-23T13:36:58","date_gmt":"2018-11-23T12:36:58","guid":{"rendered":"http:\/\/croquante.fr\/?p=857"},"modified":"2025-03-25T15:27:08","modified_gmt":"2025-03-25T14:27:08","slug":"inbound-marketing","status":"publish","type":"post","link":"https:\/\/croquante.fr\/?p=857","title":{"rendered":"Le nouveau souffle : l’inbound marketing !"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bbrgba(255,255,255,0.93)\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb column_structure=\u00a0\u00bb1_4,3_4″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_social_media_follow follow_button=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_social_media_follow_network social_network=\u00a0\u00bbfacebook\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.facebook.com\/Croquante.Agence.Communication\/\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#3b5998″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb follow_button=\u00a0\u00bbon\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb] Facebook [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\u00a0\u00bblinkedin\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.linkedin.com\/in\/anastasia-le-boucher\/\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#007bb6″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb follow_button=\u00a0\u00bbon\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb] LinkedIn [\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_team_member name=\u00a0\u00bbAnastasia\u00a0\u00bb position=\u00a0\u00bbCr\u00e9atrice de l’agence\u00a0\u00bb image_url=\u00a0\u00bbhttp:\/\/croquante.fr\/wp-content\/uploads\/2018\/09\/croquante_creatrice_anastasia.png\u00a0\u00bb facebook_url=\u00a0\u00bbhttps:\/\/www.facebook.com\/Croquante.Agence.Communication\/\u00a0\u00bb linkedin_url=\u00a0\u00bbhttps:\/\/www.linkedin.com\/in\/anastasia-le-boucher\/\u00a0\u00bb icon_color=\u00a0\u00bb#ffd100″ _builder_version=\u00a0\u00bb4.16″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_color=\u00a0\u00bb#02405f\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px\u00a0\u00bb custom_css_member_position=\u00a0\u00bbcolor:#ffd100;\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ icon_hover_color=\u00a0\u00bb#0c71c3″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb icon_color__hover=\u00a0\u00bb#0c71c3″ icon_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]Passionn\u00e9e de communication et des nouvelles technologies, j’accompagne les entreprises et les associations \u00e0 intensifier le go\u00fbt de leurs communications.[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text quote_border_color=\u00a0\u00bb#ffd100″ _builder_version=\u00a0\u00bb4.16″ text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb quote_font=\u00a0\u00bb|700|||||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]Vos techniques de marketing traditionnel s’essoufflent ? Connaissez-vous l\u2019inbound marketing ?<\/span>\n\nLes publicit\u00e9s radios, les encarts presses ou encore l\u2019affichage restent tr\u00e8s co\u00fbteux et moins efficaces. En effet, les clients se d\u00e9sint\u00e9ressent de ces publicit\u00e9s qu\u2019ils jugent agressives et envahissantes.<\/span> \u00c0 l\u2019heure du digital, le marketing \u00e9volue et l\u2019inbound marketing devient incontournable pour r\u00e9pondre aux nouvelles attentes des clients. Il consiste \u00e0 \u00eatre remarquable pour \u00eatre remarqu\u00e9. Pour g\u00e9n\u00e9rer de l\u2019attention : il faut la cr\u00e9er. <\/span>\n
L\u2019inbound marketing vise \u00e0 faire venir naturellement le client \u00e0 lui, en lui offrant des contenus de qualit\u00e9.<\/b>\n\n <\/blockquote>\n\"gif\n\nSi vous poss\u00e9dez un commerce, ne communiquez plus uniquement sur vos produits car votre cible est aussi int\u00e9ress\u00e9e par l\u2019actualit\u00e9 de votre secteur et la vie de votre entreprise.<\/span>\n\nPour optimiser l\u2019efficacit\u00e9 de l\u2019inbound marketing, vous devez mettre en place une ligne \u00e9ditoriale adapt\u00e9e aux besoins de votre cible pour votre blog et vos r\u00e9seaux sociaux. <\/span>Vous devez publier un contenu percutant qui aura pour but d\u2019aider \u00e0 la prise de d\u00e9cision, d\u2019informer et de faire r\u00e9agir votre cible. <\/span> Il existe diff\u00e9rents supports de communication \u00e0 votre disposition pour devenir votre propre m\u00e9dia : le livre blanc, la r\u00e9alisation de vid\u00e9o, le guide technique, le comparatif pour mettre en avant votre offre, …<\/span>\n\n \n

N’attendez plus pour croquer dans l’inbound marketing !<\/span><\/h2>[\/et_pb_text][et_pb_text quote_border_color=\u00a0\u00bb#ffd100″ _builder_version=\u00a0\u00bb4.16″ text_text_color=\u00a0\u00bb#ffd100″ text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb link_text_color=\u00a0\u00bb#ffd100″ quote_font=\u00a0\u00bb|700|||||||\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]
    \n \t
  1. Trois m\u00e9thodes cl\u00e9s pour booster votre visibilit\u00e9.<\/span><\/a><\/li>\n \t
  2. Comment transformer vos visiteurs en prospects ?<\/span><\/a><\/li>\n \t
  3. Comment donner envie \u00e0 vos prospects de s\u2019engager ?<\/span><\/a><\/li>\n \t
  4. Les \u00e9tapes de la fid\u00e9lisation client.<\/a><\/span><\/li>\n<\/ol>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]

    Trois m\u00e9thodes cl\u00e9s pour booster votre visibilit\u00e9 : \u00a0<\/span><\/h2>\n \n\nLe but est d\u2019amener votre coeur de cible sur votre site internet ou de votre ecommerce. L\u2019afflux de visiteurs sur votre site d\u00e9pendra de votre visibilit\u00e9 et de la qualit\u00e9 du contenu que vous proposez.<\/span> Il faut donc mettre en place diff\u00e9rentes actions :<\/span>\n\n \n
      \n \t
    • L\u2019optimisation de votre page web\u00a0: \u00a0je vous garantis que la majorit\u00e9 de vos visiteurs vous ont trouv\u00e9 gr\u00e2ce \u00e0 Google. Il est donc indispensable d\u2019optimiser les pages de votre site pour obtenir le meilleur r\u00e9f\u00e9rencement possible sur Google.<\/span><\/li>\n<\/ul>\n
        \n \t
      • Blog : il faut cr\u00e9er du contenu qui r\u00e9pond aux besoins de votre c\u0153ur\u00a0de cible. Pour un succ\u00e8s assur\u00e9, veillez \u00e0 transmettre un contenu de qualit\u00e9.<\/li>\n<\/ul>\n
          \n \t
        • R\u00e9seaux sociaux : une fois que vos articles sont publi\u00e9s, partagez-les sur vos r\u00e9seaux sociaux pour en amplifier la port\u00e9e.<\/span><\/li>\n<\/ul>\n \n

          Comment transformer vos visiteurs en prospects ?<\/h2>\n \n\nLes visiteurs sont arriv\u00e9s sur votre plateforme, il vous faut maintenant les identifier et recueillir leurs informations pour les convertir en prospect.<\/span> Le c\u0153ur\u00a0de l\u2019inbound marketing repose sur la r\u00e9cup\u00e9ration de l\u2019adresse mail du visiteur.\nPour cela il existe diff\u00e9rentes possibilit\u00e9s :\n
            \n \t
          • Le call-to-action : l\u2019objectif du bouton d\u2019appel \u00e0 l\u2019action est de restreindre l\u2019acc\u00e8s \u00e0 une offre gratuite, un compl\u00e9ment d\u2019information sur un produit et un service en \u00e9change de son adresse mail. <\/span> \u00a0<\/span><\/li>\n<\/ul>\n
              \n \t
            • Formulaire d\u2019inscription \/ contact : cette page doit \u00eatre la plus simple, explicite et courte possible. Votre futur prospect ne doit pas se d\u00e9courager lorsqu’il remplira\u00a0votre formulaire.<\/span><\/li>\n<\/ul>\n \n

              Comment donner envie \u00e0 vos prospects de s\u2019engager ?<\/span><\/h2>\n \n\nNous sommes sur la bonne voie ! Vos visiteurs ont montr\u00e9 un int\u00e9r\u00eat pour votre entreprise en vous fournissant leurs pr\u00e9cieuses informations. Vous avez \u00e9tabli un premier contact avec votre prospect, il faut maintenant transformer ce prospect en client. La m\u00e9thode la plus utilis\u00e9e est l\u2019emailing marketing.<\/span>\n\nL\u2019email marketing est l\u2019envoi d\u2019un mail personnalis\u00e9 qui permet de cr\u00e9er une relation de confiance. Son but n\u2019est pas de solliciter \u00e0 outrance votre prospect mais de l\u2019accompagner dans sa prise de d\u00e9cision. Il faut donc mettre en avant les b\u00e9n\u00e9fices que le prospect pourra tirer de votre produit\/service.<\/span>\n\n \n

              Les \u00e9tapes de la fid\u00e9lisation client :<\/span><\/h2>\n \n\nMaintenant que les visiteurs sont devenus des clients, il faut les fid\u00e9liser. Il est plus simple et moins co\u00fbteux d\u2019aller rechercher un ancien client que de s\u2019en faire de nouveau. <\/span> Je vous pr\u00e9sente les diff\u00e9rents outils n\u00e9cessaires \u00e0 la fid\u00e9lisation des clients : <\/span>\n
                \n \t
              • R\u00e9seaux sociaux :<\/span>\n
                  \n \t
                • Communiquer avec vos clients.<\/span><\/li>\n \t
                • R\u00e9pondre aux questions en lien avec vos services\/produits.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                    \n \t
                  • Contenu intelligent : <\/span>\n
                      \n \t
                    • Fournir \u00e0 vos clients des informations qui les aideront \u00e0 mieux utiliser votre produit. <\/span><\/li>\n \t
                    • Envoyez un article de blog ou une vid\u00e9o qui explique la meilleure utilisation de votre produit. <\/span><\/li>\n \t
                    • Proposez d\u2019autres produits ou services qui pourraient int\u00e9resser votre client.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                        \n \t
                      • Enqu\u00eate de satisfaction : <\/span>\u00a0\u00a0<\/b>\n
                          \n \t
                        • Favoriser le retour client.<\/span><\/li>\n \t
                        • Am\u00e9liorer votre contenu.<\/span><\/li>\n \t
                        • Montrer l\u2019importance de l\u2019avis client.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n \n\nPour que vos efforts portent leurs fruits, le plus important est de proposer un contenu qui int\u00e9resse votre cible.<\/strong>\n\n\u00a0\u00cates-vous convaincus par l’indound marketing ? \u00a0La CROQUANTE agence de communication vous accompagne dans son d\u00e9ploiement.\u00a0<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb column_structure=\u00a0\u00bb1_2,1_2″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttp:\/\/croquante.fr\/contact\u00a0\u00bb 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                          Vos techniques de marketing traditionnel s’essoufflent ? Connaissez-vous l\u2019inbound marketing ?
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